Our readers have an expendable income, who also cares about the community in which they live.

Women 22 to 66


She knows who she is


She likes and takes care of herself


She’s giving. Helps others whenever she can


Surrounds herself with things she’s collected


Social media active, it’s her primary news source


Decisions on what to do, buy, and see are made in advance


She interacts with family, business, shopping, reading via mobile phone and tablet


Busy so time is important, her leisure time is very important.


She lives here, a snowbird, lives within a day trip away, maybe wants to relocate here, comes on vacation, never been and wants to see firsthand what St. Augustine is about

Female Population 51.2%

Estimated Population: 254,261

Median Household Income $69,523

St. Johns County Home Value $287,700

Rated 8th Fastest-Growing Community in America

Median resident age 43.7 years

Photographer Cindy Marshall